Privacy Policy

This Privacy Policy explains how E36 Kings collects, uses and protects personal information when you use our website, contact us, make an enquiry, place an order or interact with our services.

E36 Kings respects your privacy and handles personal information in accordance with applicable UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

This policy may be updated from time to time. The latest version will be available on this page.

Who We Are

E36 Kings supplies rare BMW wheels, BMW parts, automotive furniture, custom showroom pieces and selected complete BMW cars.

For privacy-related questions, you can contact us at:

Email: hello@e36kings.com

Personal Information We Collect

We may collect personal information when you:

browse our website,
contact us through a form,
request a quote,
ask about a product,
place an order,
leave a deposit,
arrange delivery or collection,
communicate with us by email, phone, WhatsApp, Instagram or other channels.

The information we may collect includes:

your name,
email address,
phone number,
delivery address or postcode,
billing details,
order details,
enquiry details,
product preferences,
car model or fitment details,
delivery or collection information,
payment status,
messages and communication history,
technical information such as IP address, browser type and website usage data.

We only collect information that is relevant to our services.

How We Use Your Information

We use personal information to:

respond to enquiries,
provide product information,
prepare delivery quotes,
process orders,
manage deposits and reservations,
arrange delivery or collection,
provide customer support,
manage returns, refunds or complaints,
confirm availability of products,
keep business and accounting records,
improve our website and customer experience,
protect our website, business and customers from fraud or misuse,
comply with legal obligations.

Lawful Bases for Using Your Information

We only use your personal information when we have a lawful reason to do so.

Depending on the situation, we may use your information because:

it is necessary to respond to your enquiry or provide a quote,
it is necessary to process an order or contract,
it is necessary to comply with legal obligations,
we have a legitimate business interest,
you have given consent where consent is required.

Examples of legitimate interests include responding to customer enquiries, managing customer relationships, improving our website, preventing fraud and keeping business records.

Enquiries and Contact Forms

When you submit an enquiry through our website, we collect the information you provide in the form.

This may include your name, email address, phone number, product of interest, car model, location, budget range, delivery requirements and message.

We use this information to respond to your enquiry and provide the information or quote you requested.

Orders, Deposits and Payments

If you place an order or leave a deposit, we may collect information needed to process your purchase, confirm payment, arrange delivery or collection and keep business records.

Payment information may be processed by third-party payment providers. E36 Kings does not intentionally store full card details on the website.

Delivery and Collection

If delivery or collection is required, we may use your contact details, delivery address, postcode and order details to arrange the delivery or collection process.

We may share relevant delivery information with couriers, logistics providers or transport partners where necessary.

Who We Share Information With

We may share personal information with trusted third parties where necessary to operate our business and provide our services.

This may include:

website hosting providers,
email service providers,
payment providers,
couriers and logistics providers,
IT and website support providers,
accountants or professional advisers,
legal or regulatory authorities where required.

We do not sell your personal information.

International Transfers

Some service providers may process data outside the UK.

Where this happens, we aim to ensure appropriate safeguards are in place to protect your personal information in accordance with applicable data protection laws.

How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary.

Retention periods may depend on:

the type of enquiry,
whether an order was placed,
accounting and tax requirements,
legal obligations,
customer support needs,
dispute or fraud prevention requirements.

Enquiry information may be kept for a reasonable period so we can respond to follow-up questions and manage customer relationships.

Order and payment records may need to be kept for longer to meet business, accounting and legal requirements.

Marketing

We may contact you about your enquiry, order or requested service.

We will only send direct marketing where we are allowed to do so under applicable law or where you have given consent if required.

You can ask us to stop sending marketing communications at any time.

Cookies and Website Tracking

Our website may use cookies and similar technologies to operate the website, improve user experience, analyse website performance and support ecommerce functionality.

Some cookies are necessary for the website to work properly, such as basket, checkout, security or session cookies.

If analytics or marketing cookies are used, they may help us understand website traffic, improve the website or measure marketing activity.

You can usually manage cookies through your browser settings.

Security

We take reasonable steps to protect personal information from unauthorised access, loss, misuse or disclosure.

However, no website or online service can be guaranteed to be completely secure.

Your Rights

Under UK data protection law, you may have rights including the right to:

access your personal information,
request correction of inaccurate information,
request deletion of your information,
object to certain types of processing,
request restriction of processing,
request data portability,
withdraw consent where processing is based on consent.

To make a request, contact us at:

hello@e36kings.com

We may need to verify your identity before responding.

Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office.

Contact

For privacy questions or data protection requests, contact:

E36 Kings
Email: hello@e36kings.com